On 1 November 2022, Hera Group turned 20 years old. Important anniversaries are celebrated with a memorable symbol: and to celebrate our 20th anniversary, we have created a brand to make this milestone even more special.
With this logo, we want to convey inclusiveness, closeness and sharing, commitment and responsibility, and our roots in the territory.
The creative concept focuses on people and their central role in building the present and planning the future. “Twenty years together”, the claim, strengthens the participatory character with which all stakeholders, citizens, customers and the workers of Hera Group identify themselves.
The number 20 is in the colours of the Group’s businesses, emphasising Hera’s nature as a multi-service and the dynamism that has allowed us to grow together with the communities where we work. Three decentralised rings form the zero, in a composition that conveys solidity and fluidity, with a strong drive forwards, towards the future, where tradition and innovation go hand in hand. The colours of the rings are the colours of energy, water and the environment, to emphasise the identity of Hera Group and the purpose for which we exist: to offer water, energy and environmental services with a business model which creates value that we share with our stakeholders, promoting social equity and contributing to achieving carbon neutrality, the regeneration of resources and the resilience of the system of the services managed, for the benefit of customers, the ecosystem of the territory and future generations.
The logo of our twentieth anniversary will therefore be used in all Hera Group’s communications for the whole of 2022, in order to retrace the stages of its growth while maximising its future development in a journey shared with the communities where Hera Group works.
We are proud of our “Twenty years together”: twenty years of work for people and the environment, closeness to the territory, an aptitude for innovation and commitment to excellence.